I was one of the speakers in Sustainable Brands Istanbul 2017 and talked about digitization happening in B2B segments and deep dived on specific example of electrician channel globally and within Turkey.
Schneider Electric being the world’s leader brand in energy management has been heavily investing in digitization and started to build best practices in B2B channels. I’m in charge of channel development in Retail Business in Middle East zone and I’m really proud to work in an environment where the whole company is dedicated to digitization initiatives and implementing the best practices developed by our company.
This year’s theme in Sustainable Brands was “activating the purpose” which covers how brands can engage with their customers in more sustainable ways and I was very happy to be able to open a new perspective on B2B channels digitization which brings more sustainable sales and marketing strategy.
http://events.sustainablebrands.com/sb17istanbul/en/speakers/mustafa-demirkol/